Pregnancy, Motherhood & Skincare

A few months ago, we reached out to Jayme Squires to collaborate on Kid content. We loved the look and feel of her Instagram (make sure you follow her to see what we are talking about)!

Originally, we sent Jayme our Kid products -  KidCreme and KidStick. She wanted to get a chance to test them, look at the ingredients and experience how they worked. We knew Jayme was expecting and busy with a toddler. We added a few goodies to our package, including our new Sheer tinted Lip Balm and our best-selling Beauty Balm.

When Jayme connected with us a few weeks back, she said she was ready to share some content, and it turned out it was all about the Skincare product we sent along… I think we can say that she fell in love with our Beauty Balm.

During pregnancy, your skin can become more sensitive to the sun with some women developing the ‘mask of pregnancy’ or melasma. It is very important to protect your skin from the sun to avoid this or the development of any dark spots. And since you want to be on the safe side, dermatologists tend to recommend a mineral or physical sunscreen. This is because mineral or physical sunscreens sit on top of the skin and do not penetrate it. You also want to select a product that has a Broad-Spectrum formula blocking both UVA and UVB rays; and choose products that have an SPF of 30 or higher.

Jayme has freckles and has a tendency to get melasma so she was interested in a product with SPF that would help her prevent these pregnancy side effects.

As a busy new mom, any shortcuts and timesavers are greatly appreciated! MDSS’ Beauty Balm is a tinted BB crème with SPF in a formula packed with amazing ingredients that help improve the quality of skin over time. Instead of using 2-3 products, use Beauty Balm and you’re done, giving you back more time to spend with your little ones or some precious ‘me time’! This might be why Jayme enjoyed using Beauty Balm so much 😊.


Here’s how it works:

  • Beauty Balm comes in 2 universally flattering sheer shades that blend in seamlessly, priming skin perfectly and giving you the option to add makeup or go without. Add blush, mascara and lip tint and you are ready for the day (or night).
  • It’s packed with antioxidants including CoQ10 and Green Tea to help fight free radicals.
  • It contains Niacinamide and Caffeine, 2 ingredients known to help calm and repair skin, and suitable for all skin types.
  • It also includes Squalane, a lightweight moisturizer that has anti-inflammatory properties.

As Jayme put it recently:

To follow Jayme, head to @jaymesquires.

To learn more about how to pick Sunscreen for Kids, check out our blog post based on our Instagram Live with Dr Britt Craiglow, Pediatric Dermatologist.