In 2010, leading NYU dermatologic oncologist, Dr. Robert J. Friedman sought to create a line of SPF formulas his patients would actually want to wear. Faced with a sea of SPF products that had controversial ingredients and were sticky or pasty, he knew he could create
something better. Dr. Friedman perfected a line of clean, highly efficacious skincare formulas designed to protect, prevent and repair skin from harsh environmental factors including damaging UV rays and free radicals. The end result: A luxurious line of professional grade SPF and skincare that provides broad-spectrum protection, feels amazing, and is designed for daily use.