Feeling Is Believing

We Believe The Best Sunscreen Is
The One That You Actually Want To Wear.

As a practicing dermatologist and oncologist, our founder Dr. Robert J. Friedman realized that people were more likely to wear sunscreen if it felt good on their skin. As a result, our products are formulated to be lightweight, oil-free and silky smooth. They blend effortlessly, leave no residue and work as primers, making them a pleasure to wear — everyday.