Trending Now: Skinimalism

Trending Now: Skinimalism

You’ve probably heard of no-makeup makeup—the fresh-faced pared-down and natural looking approach to makeup. But now skinfluencers and beauty editors are touting a new way to simplify your day—skinimalmism. And just in case you’re having trouble guessing the derivative of the word—it’s a fusion of minimalism and skin. Translation: the downsizing and simplifying of your skincare routine. Because sometimes, less really can do more.

To Simplify:

Gone are the days of a plethora of products, up to 10 complicated steps (you know who you are) and a huge investment in time and money to achieve beautiful skin. Skinimalism is about making life simple by editing your routine down to 2 - 4 essential products that still deliver glowing results. In fact, too many products and over exposure to highly-potent ingredients can overload your skin, block pores, trigger irritation—and even cause damage.

4 reasons to become a skinimalist:

Less time on your routine = more time for you

Less $$$ spent on multiple products = more $$$ for other luxuries

Less effort made = more energy for the rest of your day

Less stress on your skin = more visibly healthy skin

Quality Over Quantity:

While we’re certainly fans of simplifying, the type of products you use make all the difference. Invest in fewer, yet high-quality formulas and ingredients that nurture your skin and achieve real results. Here are the important steps that simply can’t be missed:


Be sure to thoroughly clean your skin day and night with a cleanser that also works to nourish and moisturize without stripping your skin’s protective barrier. 


Don’t forget SPF—365 days a year (yes, rain or shine)! A moisturizer--sunscreen combo is always a good option and gives you two steps in one. Genius!

Treat + Nourish

Choose a great multitasking all-rounder product (or 2) packed with hero ingredients like retinol, hyaluronic acid, Niacinamide, antioxidants and Vitamin C that can work to address most of your skin concerns.

The (Skinima)list

Wash Away One-step Cleanser

Gently exfoliates as it washes away makeup, impurities and sunscreens. Cleanses pores without stripping skin’s moisture barrier and leaves your skin feeling clean, refreshed and supple—infused with Hyaluronic Acid and Vitamin B5.

Daily Perfecting Moisturizer SPF 30

A must-have daily dose of lightweight hydration, broad-spectrum protection, antioxidants and nourishing ingredients, all in one. Dermatologist developed and recommended SPF hydration to keep you protected AM-PM while also giving your skin an ultra-dewy youthful glow.

MD Restore Eye Gel

Keep dark circles, puffiness, fine lines, and wrinkles bright, tight, and out of sight with this restorative eye gel. Its soothing formula glides on silky-smooth to deliver a powerful blend of collagen signaling peptides and antioxidants that may help reduce signs of sun damage, while giving skin a firmer, more elastic appearance.

MD Revitalize Retinol Serum

A restorative lightweight night serum that restores dull, tired and lackluster skin. Its calming and nourishing ingredients leave your skin feeling velvety soft while helping to reduce the appearance of hyperpigmentation, fine lines, wrinkles and pores. 

Why not give skinimalism a try—you’ll love how simple it is.