Three Reasons
To Love Us

Our Ingredients

All of Our SunScreens are Clean, Non-Toxic
and Cruelty-Free.

Protecting people and the planet begins with safer ingredients. We follow the safety standards set by the Environmental Working Group (EWG) and our lightweight mineral SunScreens are formulated with EcoCert Zinc Oxide and Titanium Dioxide. Plus, you’ll never see us use oxybenzone or octinoxate—two chemicals commonly used in sunscreens, known to irritate skin and cause harm to coral reefs and sea life.

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Feeling Is Believing

Because the Best Sunscreen is the
One You Actually Want to Wear.

Our founder, Dr. Robert J. Friedman, a practicing dermatologist and oncologist, realized that people were more likely to wear sunscreen if it felt good on their skin. So, our formulas are exceptionally lightweight, oil-free and silky smooth. Rigorously lab-tested for every skin type, our sunscreens never clog pores or sting eyes, are hypoallergenic and resist water for up to 80 minutes. 

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These images were shot with an ultraviolet camera that shows changes to the skin that are not-so-visible to the naked eye—caused by prolonged exposure to the sun and unprotected skin.

Our Simple
(Yet Ambitious) Mission

To Eradicate Skin Cancer in Our Lifetime.

The first step is to make sure everyone wears sunscreen every day. All of our products carry The Skin Cancer Foundation seal of recommendation and we also donate 1% of our annual sales to the Melanoma Action Coalition, an organization committed to increasing melanoma awareness and prevention through education and research. No wonder we’re the brand of choice for over 800 dermatologists and oncologists nationwide.

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We Have You Covered

Yup, there’s One More and
We Saved the Best for Last.

We’re no fairweather friend. Rain or shine, you can trust us to have your best interests at heart. In fact, we want you to give us a try—and if you don’t love us, we’ll refund your money within 30 days of purchase, no questions asked. It’s that simple. 

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